Cha am


A quiet alternative to Hua Hin, where many Thais enjoy succulent seafood and visitors have a range of accommodation options including luxurious golf resorts and small boutique beach hotels.

Located less than 200 km south of Bangkok and just 20 km north of Hua Hin, Cha-am is a quiet beach retreat in Petchaburi Province; a long stretch of silvery sand that is far quieter than nearby Hua Hin. Cha-am is popular with couples looking for a romantic retreat, seniors who like peace and quiet, and families with young children who are looking for an area that is both safe and free from the hassle of beach vendors. It’s also a popular weekend destination for Bangkok residents who enjoy the sea, even if the sand is not as fine as at nearby Hua Hin.